From Local Need to Opportunity: William Builds Easternder Travel Group in Temotu

A young entrepreneur from Temotu Province is turning local challenges into opportunities, building a growing eco-tourism business that showcases one of Solomon Islands’ most iconic landmarks—Tinakula.

Cedric Takilmwa Williams, founder of Easternder Travel Group, began his journey not from inspiration, but from observation.

“It wasn’t really inspiration—it was identifying a need,” he explains. “Visitors were arriving, and there was no one to pick them up or help arrange transport and accommodation.”

What started as simply assisting visitors—meeting them at the airport and ensuring they felt welcome—soon evolved into a business idea.

In 2023, Takilmwa officially launched Easternder Travel Group, initially focusing on transfers and tours. Today, the company operates as a holding group, with plans to expand into additional services, including events.

Operating in a geographically scattered region like Temotu presents both challenges and opportunities. Transportation remains a critical need, particularly for tourists navigating remote islands.

“Transfers are essential here,” Takilmwa says. “With our islands spread out, transport becomes a key part of the eco-tourism experience.”

At the heart of his business is Tinakula, an active volcanic island that holds deep cultural and symbolic significance for the people of Temotu.

“For us, Tinakula is more than just a place—it’s our pride,” he says. “It’s the first landmark visitors see when arriving. It’s like the face of Temotu.”

Despite its importance, few people have visited the island, making it a unique and exclusive destination. Through curated day trips, Takilmwa offers visitors the chance to experience Tinakula’s raw natural beauty, from volcanic smoke to dramatic ocean views.

Beyond its scenic appeal, Tinakula also plays a vital role in local culture. Traditionally, it served as a navigational guide for seafarers long before modern technology.

“People used Tinakula as a compass,” Takilmwa explains. “Even today, it remains an important cultural landmark.”

Like many young entrepreneurs, Takilmwa has faced challenges, including limited financial resources and support. However, he approaches these obstacles as part of the journey.

“I expected challenges,” he says. “They are part of the process.”

A key turning point came in 2021 when he joined the Young Entrepreneurs Council Solomon Islands (YECSI), gaining access to mentorship, networks, and partnerships.

“That support helped me a lot,” he says. “Through those connections, I started receiving government support and addressing some of the challenges.”

Sustainability is central to his business approach. Working closely with local communities, Takilmwa ensures that eco-tourism activities respect both cultural practices and the environment.

“Community partnership is very important,” he says. “We must protect our culture and environment while welcoming visitors.”

His work aligns with broader regional efforts, including collaboration with the South Pacific Tourism Organisation (SPTO) on a Sustainable Tourism Framework aimed at protecting fragile island ecosystems and traditions.

Looking ahead, Takilmwa hopes to build a strong, authentic brand rooted in Temotu—one that reflects local identity while creating opportunities for others.

His advice to young people is simple: start by solving problems.

“Entrepreneurship is about finding solutions,” he says. “Look around you, see what people need, and think about how you can help.”

He also encourages young people to connect with others who share similar goals.

“Networking is important. Join groups like the Young Entrepreneurs Council Solomon Islands. That’s where you learn, grow, and get inspired.”

As tourism in Solomon Islands continues to develop, young entrepreneurs like Takilmwa are helping shape a future that is both locally grounded and globally connected.