MCT & YECSI Transform Gizo’s Juice Man Business

At the centre of Gizo market, where people from surrounding islands gather to trade, shop, and connect, a young entrepreneur is building a name for himself—serving fresh, local juice to both locals and international visitors.

Jamaica Tanito, widely known as the “Juice Man,” is turning a simple business idea into a growing enterprise, thanks to his determination and recent support from the Ministry of Culture and Tourism (MCT) and the Youth Entrepreneurship Council Solomon Islands (YECSI).

Jamaica’s journey into business began in 2023 when he attended a boot camp training at Orawae Cottage in Gizo. It was there that he first learned about YECSI and connected with other young entrepreneurs who shared similar ambitions.

“I wanted to join YECSI because I have a passion for business,” he said. “I saw other young entrepreneurs and wanted to build networks from the province to Honiara and also benefit from the training opportunities.”

After completing Form Five, Jamaica faced challenges in securing formal employment. Instead of waiting, he decided to create his own opportunity.

“I realized I needed to come up with a business idea,” he explained. “That’s how I started selling juice.”

Operating at the busy Gizo market, Jamaica quickly built a loyal customer base. His fresh juices, made from local fruits, became popular among market vendors, residents, and even tourists looking to experience the authentic taste of Gizo.

However, like many small businesses, he faced ongoing challenges—particularly with storage, supply, and the high cost of fruits during peak demand periods.

This changed when Jamaica received his first-ever funding support through a Tourism Grant provided by Ministry of Culture and Tourism and Youth Entrepreneurship Council Solomon Islands.

“I really appreciate this support,” he said. “This is the first funding I’ve received since starting my business, and it directly supports what I do.”

The grant included a deep freezer and chiller ice system, which has significantly improved how he manages his business.

“Before, when fruits ran out in the market, I had to buy in bulk at higher prices,” he explained. “Now, I can store fruits and keep them fresh. The chiller ice also helps me keep my juices cold throughout the day.”

With improved storage, Jamaica is now able to maintain consistent supply, reduce costs, and better meet customer demand even during busy market days.

Gizo’s unique setting has also contributed to his business success. As a small town surrounded by islands, it serves as a central hub for nearby communities.

“Most of my customers come from surrounding islands,” he said. “Mondays, Thursdays, and Fridays are the busiest days because people travel into Gizo to shop.”

Tourism also plays a role in his growing business. Visitors arriving in Gizo often stop by his stall to try his refreshing drinks.

“When tourists come, I serve them juice—a local taste of Gizo,” he said.

For Jamaica, his brand carries a deeper meaning. His slogan reflects both pride and identity.

“To know Gizo is to drink Juice Man’s juice,” he said. “If you haven’t tasted it, you haven’t felt the true Gizo.”

Today, Jamaica earns daily income from his business and continues to expand his vision. With support from MCT and YECSI, he is not only improving his operations but also gaining confidence as a young entrepreneur.

His story reflects a powerful example of how targeted support and training can transform small businesses and create opportunities for youth across the Solomon Islands.

He also has a message for other young people:

“We all have talents. We just need to work hard to identify our skills. Once you find it, develop it and work towards it.”