Tourism Solomons flies the flag ‘Beyond Borders’

-

Pictured representing the Solomon Islands at the recent ‘Australian Travel Industry Association (ATIA) Beyond Borders summit in Sydney, Tourism Solomons’ Trade Manager Australia/New Zealand, Richard Skewes, and Senior Marketing Officer Brenden Mautoa.

Stealing a march on its regional opposition, the Solomon Islands was the only South Pacific nation represented at the inaugural event. It attracted 300 of the Australian travel industry’s most senior faces and key decision-makers.

Tourism Solomons’ Trade Manager Australia/New Zealand, Richard Skewes (on left) and Senior Marketing Officer, Brenden Mautoa.

 

Mr Skewes said it was rare to be in the same room as some of the “biggest hitters” in the Australian travel industry.

“It is even rarer to be the only South Pacific destination represented at a major travel industry event,” he said.

“To say we took full advantage of the opportunity to talk to as many 300-odd delegates as possible would be an understatement.

“If these people didn’t know what the Solomon Islands offers Australian travellers, they certainly do now!”

ATIA is a peak body for the travel industry in Australia. It represents various travel businesses, including tour operators, wholesalers, and agents. The ATIA's mission is to promote travel, uphold the interests of travel businesses, and boost travellers' confidence.

The inaugural ‘Beyond Borders’ strategy represents the culmination of a three-year initiative to promote long-term growth, innovation, and sustainability for the association and the broader travel industry.

Media Release | Tourism Solomon

Comments

Post a Comment

Popular posts from this blog

Benjamin Afuga’s Journey as a Social Media Influencer

-
Image
Benjamin Afuga, a digital activist and community engagement leader in Honiara, Solomon Islands, inspires young people to leverage social media for positive change. As the founder and chief administrator of the Yumi Toktok Forum, Afuga’s journey from a passionate young man to a leading social media influencer showcases the potential for individuals to shape their communities using digital platforms. Benjamin Afuga, a digital activist and community engagement leader in the  Solomon Islands Afuga’s early life was deeply rooted in the rich culture and supportive community of the Solomon Islands. Influenced by the teachings of his parents, the church, family, friends, and the local community, he developed a passion for humanity and community engagement that set the stage for his future endeavors. “My journey into social media began with a desire to promote and share our wealth, unique culture, and voice with a wider audience. I realized the power of social media as a tool for posit...
Read more

Wendy Kealau: Bringing Global Insights Home from China’s E-Commerce Frontier

-
Image
For Wendy Kealau, a young Solomon Islands entrepreneur and the proud owner of Wendy’s Delicacy’s catering business, attending an international e-commerce seminar in Qingdao, China, was more than just a professional trip, it was a transformative journey that expanded her vision for local entrepreneurship. As a financial member of the Young Entrepreneurs Council Solomon Islands (YECSI), Wendy has been steadily carving out a name for herself in the local business scene. But her recent trip to China opened her eyes to new possibilities and offered powerful lessons in innovation, resilience, and the power of global thinking. “I wanted to understand how one of the world’s largest economies fosters innovation, scales businesses, and builds resilient infrastructure,” Wendy explained. “Being surrounded by entrepreneurs, investors, and leaders from all over the globe gave me a broader perspective on what’s possible for us here at home.” A Global View, A Local Heart Wendy’s exposure to Ch...
Read more

𝟭𝟯 𝗬𝗼𝘂𝗻𝗴 𝗘𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗦𝗸𝗶𝗹𝗹𝘀 𝘄𝗶𝘁𝗵 𝗔𝗣𝗧𝗖

-
Image
Thirteen young entrepreneurs from the Young Entrepreneurs Council Solomon Islands (YECSI) have strengthened their business and customer service skills after completing a Collaborative Customer Care course with the Australia Pacific Training Coalition (APTC). The training, facilitated by APTC and organized by YECSI, aimed to equip young business owners with essential customer service strategies. Nine young women business owners were among the 13 participants, reflecting the program’s commitment to inclusivity and empowerment. The two-day intensive training gave participants valuable insights into effective communication techniques, conflict resolution, and customer loyalty strategies—all crucial for delivering high-quality service and enhancing customer satisfaction. Wendy Kealau, owner of Ezen’s Catering, Fashion, Entertainment, and Tiamaria Pub (Red Door), highlighted the vital role YECSI plays in supporting young entrepreneurs and how the training has positively impacted parti...
Read more